• Ideate, write, and produce high-converting short-form and long-form copy for multiple customer touchpoints.

• Brainstorm creative ideas based on current social trends and conceive of new ways to use these trends to tell the stories of our products.

• Write long form sales letters, lead captures, landing pages, upsell funnels and video ads for cold traffic.

• Write content and sales emails to increase lifetime value of new and existing customers.

• Edit and proofread existing and incoming assets from colleagues.

• Work with Media Buyers and Video Editors to create content throughout the sales funnel as needed.

I was a writer for several years for a tech company Uvoteam. So I had a pleasure to collaborate and lead several successful teams as well as do all of the following: 

• Develop concepts and copy for anything you could possibly throw at a marketing campaign: from taglines and TVC scripts to concepts for email funnels, SMS, product descriptions, and so much more.

• Oversee copy for all projects in production, working with the team to verbalize ideas, iron out concepts, solve creative issues through words, and nail the copy.

• Pitch ideas and build client relationships.

• Lead the copy conversation with clients; proactively respond to feedback in person and in writing; follow up with creative and account teams throughout the project.

• Write a collaborative book with three other authors.

I worked as a Narrative Designer & Writer on one of the most successful romantic make-your-own-choices games - MeChat. 

• Develop compelling character and story arcs

• Collaborate with the team to refine narrative direction and vision

• Create and oversee the writing of dialogue, scripts, and other narrative elements

• Integrate the voice over dialogue with the gameplay to create a seamless experience for the player

• Collaborate with rest of the game development team to create effective and concise content in the correct voice and update storylines

• Ensure that the narrative elements are organized and oversee their implementation in the game

I was fortunate to collaborate with other Game Designers and cross-functional team to ship more than 10 slot games. Plus, I was responsible for all of the following: 

• Collaborate with other creative teams, including graphic and visual designers, creative directors, technologists, filmmakers, exhibition story writers, more.

• Always stay on top of the game with writing pitches, design documentation, dialogue scripts, world building, and more.

• Own key areas of a project's narrative through all stages of development.

• Champion narrative direction to the team and advocate for excellent storytelling across the game.

• Contribute to all areas of the narrative including documentation, secondary game content, and dialogue barks.

Very much a passion project between a very talented writer and myself. Here are my core responsibilities: 

• Organize and can gather materials for a project and translate it for the team, filling in the missing pieces

• Approve content for the website

• Be responsible for both approving and posting content

• Review titles and event content for SEO and editing as needed, ensuring consistent keywords, great titles, correct image sizes, and everything else

• Recommend changes and updates to how the content is organized on the web

• Overall quality assurance of the site

• Most importantly, writing.

I did my fair share of freelancing too, especially when it comes to gambling content. I was tasked to:

• Lead the development and execution of the overall content strategy

• Manage a team of analysts, providing guidance, feedback, and support

• Stay up-to-date with gambling news, trends, and developments, especially related to betting markets

• Collaborate with analysts to generate compelling articles, analysis, and features focusing on betting predictions, odds, and strategies

• Monitor and analyze betting markets, odds movements, and industry trends

• Ensure all betting content is accurate, well-researched, engaging, and adheres to industry standards, regulations, and ethical guidelines

• Collaborate with the audience engagement department to promote and distribute betting content across various channels, including their website, social media platforms, and newsletters