Senior Direct Response Copywriter (Integra Beauty)
Ideate, write, and produce high-converting short-form and long-form copy for multiple customer touchpoints.
Brainstorm creative ideas based on current social trends and conceive of new ways to use these trends to tell the stories of our products.
Write long form sales letters, lead captures, landing pages, upsell funnels and video ads for cold traffic.
Write content and sales emails to increase lifetime value of new and existing customers.
Edit and proofread existing and incoming assets from colleagues.
Work with Media Buyers and Video Editors to create content throughout the sales funnel as needed.
Facebook Feed, Ads, & Scripts for Videos
Senior Copywriter (Uvoteam)
I was a writer for several years for a tech company Uvoteam. So I had a pleasure to collaborate and lead several successful teams as well as do all of the following:
Develop concepts and copy for anything you could possibly throw at a marketing campaign: from taglines and TVC scripts to concepts for email funnels, SMS, product descriptions, and so much more.
Oversee copy for all projects in production, working with the team to verbalize ideas, iron out concepts, solve creative issues through words, and nail the copy.
Pitch ideas and build client relationships.
Lead the copy conversation with clients; proactively respond to feedback in person and in writing; follow up with creative and account teams throughout the project.
Write a collaborative book with three other authors.
Game Writer (Play Me)
I worked as a Narrative Designer & Writer on one of the most successful romantic make-your-own-choices games - MeChat.
Develop compelling character and story arcs
Collaborate with the team to refine narrative direction and vision
Create and oversee the writing of dialogue, scripts, and other narrative elements
Integrate the voice over dialogue with the gameplay to create a seamless experience for the player
Collaborate with rest of the game development team to create effective and concise content in the correct voice and update storylines
Ensure that the narrative elements are organized and oversee their implementation in the game
Lead Game Writer & Designer (NetGame)
I was fortunate to collaborate with other Game Designers and cross-functional team to ship more than 10 slot games. Plus, I was responsible for all of the following:
Collaborate with other creative teams, including graphic and visual designers, creative directors, technologists, filmmakers, exhibition story writers, more.
Always stay on top of the game with writing pitches, design documentation, dialogue scripts, world building, and more.
Own key areas of a project's narrative through all stages of development.
Champion narrative direction to the team and advocate for excellent storytelling across the game.
Contribute to all areas of the narrative including documentation, secondary game content, and dialogue barks.
Copy & design for loading screen
Copy & design for loading screen
Writer & Content Strategist (LoreHero)
Very much a passion project between a very talented writer and myself. Here are my core responsibilities:
Organize and can gather materials for a project and translate it for the team, filling in the missing pieces
Approve content for the website
Be responsible for both approving and posting content
Review titles and event content for SEO and editing as needed, ensuring consistent keywords, great titles, correct image sizes, and everything else
Recommend changes and updates to how the content is organized on the web
Overall quality assurance of the site
Most importantly, writing.
Editor & Ghostwriter
I did my fair share of freelancing too, especially when it comes to gambling content. I was tasked to:
Lead the development and execution of the overall content strategy
Manage a team of analysts, providing guidance, feedback, and support
Stay up-to-date with gambling news, trends, and developments, especially related to betting markets
Collaborate with analysts to generate compelling articles, analysis, and features focusing on betting predictions, odds, and strategies
Monitor and analyze betting markets, odds movements, and industry trends
Ensure all betting content is accurate, well-researched, engaging, and adheres to industry standards, regulations, and ethical guidelines
Collaborate with the audience engagement department to promote and distribute betting content across various channels, including their website, social media platforms, and newsletters